Latest Publications
Fresh insights, guides, and updates from the team.
Optimizely's AEO Push Raises the Standard for AI Discovery
Optimizely's AEO push sets a new benchmark for AI discovery. University and school marketing teams can use it to improve visibility in AI search results.
7 Content Assets That Increase Brand Mentions in AI Answers
Discover 7 content assets that increase brand mentions in AI answers. Learn how to rank higher in AI search and get recommended to more education leaders.
GEO Agency Review: Services, Deliverables, and Red Flags
Read this GEO agency review to see what services and deliverables to expect, plus red flags that signal a bad fit for your education institution.
7 PR Channels That Help Brands Earn AI Answer Citations
Discover 7 PR channels that boost your chances of getting cited by AI answers. Learn where to focus your efforts for better visibility and authority.
How to Measure AI Coaching Outcomes in Educational Institutions
Learn practical ways to measure AI coaching outcomes in education. This guide shows education leaders how to track impact, improve programs, and boost student success with data-driven methods.
AI Coaching Scale in Districts: A Practical Adoption Guide
Discover how U.S. K-12 districts can scale AI coaching across schools with this practical adoption guide. Get concrete steps for rollout, training, and measuring impact.
Educational AI Solutions for Campus Support: A Buyer’s Guide
Compare educational AI solutions for campus support. This buyer's guide helps higher ed leaders evaluate features, costs, and integration to improve student success.
AI Content Optimization for Brand Mentions in Search
Explore the advanced capabilities of Generative AI in this scientific exploration, focusing on advanced AI methods including prompt engineering and generative systems.